The Schlesinger Library at the Radcliffe Institute of Advanced Study at Harvard University was creating a traveling museum exhibition about the history of American women in business. They wanted to bring to life the untold stories of some 40 intriguing women who helped shape the landscape of American business, from 1750 to the present. Organized into five historic sections, the exhibition tells a saga grand in sweep and rich in details.
They asked us to devise a concept for the fifth section of the exhibit—contemporary women in business. After brainstorming and concept development, we proposed a video portrait gallery to tell the stories of the 10 contemporary women (including Julia Child, Oprah Winfrey and Martha Stewart). We then set about collecting all the necessary content interviewing the women, obtaining their personal photographs and memorabilia, developing a proof-of-concept prototype, and editing and creating digital video portraits for each woman.